May 23, 2013

Plan Accordingly and Realistically

The Lemon Office Product Launch Management and Coordination series continues this week with our 6th suggestion to help you launch your new product. We are so excited! You have a PLAN and now you are anxious to make everything happen as quickly as possible. Who doesn’t want that? But, first we are going to lay [...]

Formalize the Launch Plan Components

Our series continues with another important step in the Product Launch Management and Coordination process. You know what they say, Proper Prior Planning Prevents P*** Poor Performance! There is some momentum going now because you know what your goals are, you know who is going to work with you to reach those goals, and you [...]

Develop a Clear Message Directed at Your Potential Customer

Over the last few weeks, we have been sharing tips with you regarding Product Launch Management and Coordination. Before we dive into the fourth tip in the series, let’s review what we have learned about successful Product Launches so far. 1. Declare or State Your Launch Objectives 2. Identify Your Core Launch Team and Key [...]

Establish the Communication Process and Assign Accountability

Today, we move on to a third tip in our Lemon Office series of posts regarding Product Launch Management or Coordination. By now you should have clear goals and objectives set for your launch and you should have identified your Project Launch Manager and core team. Now what? Tip #3: Establish the Communication Process and [...]