Today, we move on to a third tip in our Lemon Office series of posts regarding Product Launch Management or Coordination.
By now you should have clear goals and objectives set for your launch and you should have identified your Project Launch Manager and core team. Now what?
Tip #3: Establish the Communication Process and Assign Accountability
It is time to establish and confirm the communication process for the team. Set the meeting schedules now, at the onset of the project.
- How often will the team meet and by what method?
- Who will be responsible for distributing notes and sending out meeting updates or announcements?
- Where can team members go for status updates or to share information/documents?
In most cases, these tasks will fall to the Product Launch Manager or team leader.
There will be fewer conflicts when everyone is well informed at the onset of the project and updated along the way. Setting expectations for each team member will increase engagement and create accountability. Communication failures can throw the entire launch process off course, increase costs, and result in missed deadlines. You definitely don’t want any of that to happen, so make a communication plan upfront and stick to it!
What will your communication plan be? Is there one method of communication that you are most comfortable with?
Stay tuned for our next tip centered on messaging.
Wishing you great success!
