Over the last few weeks, we have been sharing tips with you regarding Product Launch Management and Coordination. Before we dive into the fourth tip in the series, let’s review what we have learned about successful Product Launches so far.
1. Declare or State Your Launch Objectives
2. Identify Your Core Launch Team and Key Players
3. Establish the Communication Process and Assign Accountability
Your goals are in place, your team is clear on how to communicate, they are ready to rock, and you have a team leader at the helm! Now it’s time to focus on your messaging.
Tip #4: Develop a Clear Message Directed at Your Potential Customer
Always consider your customer first when developing your message in order to avoid marketing
to yourself.
Your message should be simple and concise, no more than 10 to15 words. A strong headline will drive your entire communications plan. Then, select the three or four most important supporting points or product features. Keep these points succinct as well and be sure that each point clearly supports your key message.
Identifying what is unique about your product overcomes the challenge of differentiating your product from the competition. Make sure your message makes these points clearly to your potential customer.
What is unique about your product? Let us know, we promise to keep it a secret until the BIG launch!
Wishing you great success!
I totally have this problem at times. My message is aimed at myself, I know what I like to hear and figure it’s the same for my clients. Most often that is not the case! Thanks for the post.