The Lemon Office Product Launch Management and Coordination series continues this week with our 6th suggestion to help you launch your new product.
We are so excited! You have a PLAN and now you are anxious to make everything happen as quickly as possible. Who doesn’t want that? But, first we are going to lay it out simply for you, our apologies in advance if we sound like your Mother!
Tip #6: Plan Accordingly and Realistically
An 8 to 12 week timeframe is typical for a small business or an entrepreneur’s online Product Launch. The timeframe could increase to as much as 6 to 9 months in larger organizations.
Keep in mind, the greater the lead time, the grander the scale!
There are a lot of details to handle during the Product Launch process. Accuracy is crucial when setting up many of the backend details for online products; mistakes are often made when things are done in a rush. We have seen revenues lost because of a typo when entering the product price in the shopping cart or on the website.
Don’t let this happen to you, take your time, and give your team the time they need to do the job and do it right.
Our next tip goes hand in hand with allowing yourself enough time to launch your product – check in next week!