This is the final post in our Product Launch Management and Coordination series.
Congratulations, you have done it! You have followed your Launch Plan and worked with a flexible schedule to be able to tackle the inevitable challenges that came up along the way, and you have LAUNCHED your new product. Great work, you did a fantastic job. Now, please take a breather. After a little rest, it is important to take one more step to wrap up your Product Launch.
Tip #8: Complete a Postmortem
A couple of weeks after the launch, when the dust has settled a little bit, pull your team together and solicit feedback from all members on how to improve the process going forward.
- Where did things go smoothly for your team?
- What were the biggest challenges?
- Did they feel they were given enough time to accomplish their tasks?
Take the time to gather your press release materials and news clippings for e-filing and safe-keeping, they will come in handy down the road as your business grows and promotional opportunities present themselves. Update your website with feedback from the press or new testimonials to continue the buzz established during the pre-launch and launch. Use social media to keep the conversation going and share highlights or mentions of your new product.
Finally, take inventory of you, your business, and your team so you are ready for whatever comes next. This little bit of wrap-up work will put you miles ahead when it’s time for your next Product Launch!
Wishing you great success!
